India based windows and doors brand
Empowering Client Engagement with
Customization and Augmented Reality
Project description
Timeline
From explorations to final designs in 3 weeks while working with multiple projects at the same time
Background
Fenesta, a leading windows and doors brand in India, sought to enhance customer engagement and satisfaction through a mobile app that allows users to customize products and view them in augmented reality (AR). The goal was to provide a seamless, interactive experience that empowers users to visualize Fenesta's products in their own spaces.
Challenge
Limited Visualization Options: Potential customers found it challenging to visualize how Fenesta products would look in their homes or offices.
Complex Customization Process: The existing process for customizing products was cumbersome and not user-friendly, leading to drop-offs in the sales funnel.
Lack of Engagement: Henesta wanted to increase customer engagement and time spent interacting with their products digitally.
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Understanding the Vision
We began with a product discovery workshop, engaging deeply with the client’s stakeholders to understand their goals, target audience, and specific requirements. This collaborative session was crucial in aligning our vision and defining a clear path forward.
Research & Planning
Conducted thorough research to grasp market trends and user expectations in the gold and silver trading sector. This insight was vital in identifying the features that would provide the most value to the discerning clientele.
Design & Implementation
Created intuitive user interfaces and interactive prototypes. Iteratively refined designs based on client and user feedback to enhance usability and visual appeal.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
Solution
Please note that as this project is under a client's confidentiality agreement, I will be showcasing only a selection of key features and screens as a proof of concept.
HOME
Main dashboard for navigation and overview of projects.
PROJECT NAME & CLIENT SELECTION
Allows users to name their project and select from existing clients or add new client
SHARE PREFERENCES
Add client preferences to find the best-fitting door and window materials for them
PROJECT DETAILS
View and edit project details such as project name, client name, created and saved requirements (windows/doors)
Door/Window Creation
Design and customize doors and windows according to project specifications.
CUSTOMIZATION
Detailed customization options for colors, materials, and accessories.
FINAL OUTPUT
Preview and review the final design before placing an order for the client
AR VIEW
Visualize customized products in augmented reality within user-defined spaces in order to pitch better to potential clients
PRICE ESTIMATION
Estimate costs based on selected customizations and configurations
Impact
Here, the outcomes and impact of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Enhanced Client Engagement
The Fenesta app has significantly improved how on-field architects engage with clients, offering a seamless, interactive experience that allows for real-time customization and visualization of products. This has led to more dynamic and persuasive client interactions.
Streamlined Customization Process
Architects report substantial time savings and improved efficiency through the app’s intuitive design and easy-to-use customization features. The simplified process has reduced drop-offs in the sales funnel and increased successful conversions.
Positive User Feedback
The app has garnered high satisfaction ratings from both architects and clients, who particularly appreciate the app’s AR visualization capabilities and comprehensive customization options. Clients have found it much easier to envision Fenesta products in their spaces, leading to more confident purchasing decisions.
Empowered Architects
The app empowers Fenesta's on-field architects by providing them with a robust tool that enhances their presentation capabilities. This has fostered a more professional and efficient sales process, contributing to higher client trust and engagement.
Industry Recognition
Fenesta's innovative approach to customer engagement through AR and real-time customization has been recognized within the industry. The app has received accolades for enhancing the client experience and setting new standards in the uPVC windows and doors market.
